Gary L. Wells and Paul D. Windschitl (1994) When is the use of Base-rate Information not a Logical Imperative? . Psycoloquy: 5(33) Base Rate (14)
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Psycoloquy 5(33): When is the use of Base-rate Information not a Logical Imperative?

WHEN IS THE USE OF BASE-RATE INFORMATION NOT A LOGICAL IMPERATIVE?
Commentary on Koehler on Base-rates

Gary L. Wells and Paul D. Windschitl
Iowa State University
Department of Psychology
Ames, Iowa 50011

S1.GLW@ISUMVS.IASTATE.EDU S1.PDW@ISUMVS.IASTATE.EDU

Abstract

The view that people fail to use base-rate information appropriately in making various judgments and decisions may have a weaker empirical and logical foundation than many judgment and decision scientists have assumed. Koehler (1993) describes several problems with the base-rate neglect thesis. We agree with Koehler and we offer two examples, one from the attribution literature and one from a legal decision context, to argue that there is no logical imperative mandating the way base-rate information should be used for these types of judgments and decisions.

Keywords

Base rate fallacy, Bayes' theorem, decision making, ecological validity, ethics, fallacy, judgment, probability.

References